pricEchop

PriceChop is a web browser plugin supported by advertising and potentially bundled with third-party download managers to facilitate the installation of potentially unwanted software offers (PPI) and through malvertising practices. Its primary function is to deliver various forms of advertisements, such as banners, text hyper-links, inline text ads, and transitionals, to the user's browser. These ads are injected by the plugin and may appear in the header or footer of a web page, replacing any legitimate ads already present. The plugin also has the ability to display a slider in the top right-hand portion of the browser when the user visits a partner site, providing offers that, when clicked, redirect the user to advertiser pages while dropping affiliate cookies on the user's computer. The plugin communicates with a remote server to report the user's browsing habits, including the URLs and domains they visit, in order to update its advertisements. It collects and stores information about the web pages visited and activity on those pages, such as impressions, clicks, and search terms, some of which may be personally identifiable. This information may be used or shared with third parties for the purpose of displaying targeted advertisements, promotional material, and marketing to the user.