Mindspark Interactive Network

Mindspark, a business unit of IAC, focuses on developing interactive products and web portals such as Life123, Myway.com, and Excite. Its portfolio includes virtual world Zwinky and Zwinky Cuties, as well as social and entertainment websites like Webfetti.com, MyWebFace.com, Girlsense.com, PopularScreensavers.com, and MyFuncards.com. Additionally, the company manages casual game sites including iWon, and offers toolbar products such as Smiley Central, Coupon Alert, Cursor Mania, Guffins, and Television Fanatic. Mindspark's product offerings are designed to enhance the online experience, though some may involve the installation of toolbars that some users may consider adware. These toolbars provide clickable tools on internet browsers, allowing IAC to collect usage fees. The myWebSearch Toolbar, previously known as MyWay Searchbar, is often integrated into Mindspark products, providing search functionality to users. It is worth noting that HP and Dell pre-install this software on certain commercially sold PCs.